Featured in Forbes: Adeaca’s Project Business Evangelist Discusses Why New Product Categories Face Resistance

It’s not easy introducing new technology to the market. Oftentimes, analysts want to compare that technology to the status quo and typically, your new product is supposed to fit within a class of existing products, or what is called a product category.

But that’s not we are doing at Adeaca. We are truly innovating and offering the market something new, something that doesn’t fit within a well-defined class of solutions.

The new product category, Project Business Automation (PBA), does not fit into the established technology solutions. Quite frankly, establishing PBA as a category on its own has been a time-consuming mission. But it’s worth it, because pioneering a new product category is the very nature of leadership.

But keep in mind, not every product deserves its own category. It has to make sense logically. Analysts, editors and businesses should be open to new categories if they are presented clearly as solutions to their problems. PBA is simply one example of sound category design, showing customers a clear path of how technology has evolved to the next logical step.

Read the entire article on Forbes.

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